ピカデリーサーカスでのお引渡し予定です。
書き込みが多少ありますので、ご了承ください。
タイトル：Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior (Paperback)
内容：Consumers shop to satisfy emotional needs and desires - if a company is selling to emotion, then it's in the business of luxury. What motivates consumers to buy? Is it pleasure? Education? Entertainment? Status? Or just an impulse? Knowing why consumers buy what they do is the secret to predicting how they will behave in the ever-changing marketplace. In most cases, much of what people buy are items they really don't need. Focusing on the "whys" of spending, Danziger has meticulously profiled customers in more than 30 categories of discretionary spending through research based on surveys, interviews, and focus groups from a variety of people who make discretionary purchases. She provides readers with a vision of the future, giving them the foresight to anticipate the needs and desires of their customers.This groundbreaking guide will help marketers of all products understand the underlying motivators consumers use to both make their purchases and become satisfied, loyal customers.
In "Why People Buy Things They Don't Need", Danziger examines: the 14 justifiers that give consumers "permission" to buy; trends impacting why people purchase what they do; how to sell even more to these customers; and the future of discretionary spending.
さらに詳細：
http://www.amazon.co.uk/People-Things-They-Dont-Need/dp/0793186021/ref=sr_1_1?ie=UTF8&s=books&qid=1268175319&sr=8-1
タイトル：Branded Nation: The Marketing of Megachurch. College Inc.. and Museumworld
内容：How is it that a Big Mac is merely lunch in America and a symbol of cultural imperialism in France? Why did the September 11 terrorists choose United and American over any other airlines? Because they are branded, looming as larger-than-life symbols of America. Branding, to hear James Twitchell tell it, is nothing more than commercial storytelling - and it's become so ubiquitous that even institutions we thought were above branding have succumbed. And according to Twitchell, that's probably just fine. BRANDED NATION lays bare an American society where megachurches resemble shopping malls, where a university lives or dies on the talents of its image-makers, and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue. Full of provocative anecdotes and penetrating analyses, Twitchell's parsing of the age of 'McCulture' is a triumph of great verve, sharp wit and, most striking of all, infectious optimism.
さらに詳細：
http://www.amazon.co.uk/Branded-Nation-Marketing-Megachurch-Museumworld/dp/0743243471/ref=sr_1_1?ie=UTF8&s=books&qid=1268175921&sr=1-1